Here is a list of ways we can help you with your Google AdWords campaigns:

Search engines and the Internet are turning the business world upside down. They are enabling the smaller business, the niche marketer and the business with the most unique and special products to be easily found by people the world over.

Put that together with the great services available in payment, through credit cards, PayPal, shopping carts (e-commerce) and phone checks - and the great delivery services through UPS, FedEx and the improved US Mail services - your business now has a worldwide marketplace and you can be found and shopped by people all over the country without having to engage in expensive print, tv or direct mail advertising.

The best news of all is that you can bid on and buy search terms (key words) and start traffic to your site IMMEDIATELY. You do not have to wait the 6-9 months it takes to get good rankings on free search results (assuming you have done a masterful job of optimizing your site to begin with).

(You DO need to optimize your site for a variety of reasons, and we will talk more about that later - and how we can help you without breaking the bank).

But yes, with some clever planning, some god strategic knowledge and analysis (which we can help provide) you can be off and running in a matter of hours.

But is it easy? No, unless you have spent days or weeks going through a lot of hoops to learn the systems. And you need to learn more than one system. Online marketing can be bewildering. There are four main things you must track in any e-business - including PPC (Pay per Performance) advertising.

1. Keyword popularity and bid costs and relevancy
   
2. Site traffic trends including sources (that also includes which ads and keyword groups are giving you your quality leads and which are just costing you with empty clicks).
   
3. Ranking on organic search engines - remember, your goal is to use the knowledge you get through the paid SEM / PPC campaign to help you re-craft your site so that in a year's time those same keywords and powerful messages are pulling for free under organic search results.

Getting these tools in operation and on a good reporting schedule is very important. It can be a very tedious process but fortunately some good companies who do what we do can set you up with a turn-key operation and you will be off and running

(This is the first of several lessons we are writing on how to run a PPC campaign...more will be added very soon).